Mapping Market Structures for Large Retail Assortments
Authors: Sebastian Gabel (HU Berlin)Daniel Guhl (HU Berlin)Daniel Klapper (HU Berlin) Published 2019 in: Journal of Marketing Research, 56(4), 557-580 Access: Access publication
Inferring Attribute Non-Attendance Using Eye Tracking in Choice-Based Conjoint Analysis
Authors: Narine Yegoryan (HU Berlin)Daniel Guhl (HU Berlin)Daniel Klapper (HU Berlin) Published 2020 in: Journal of Business Research, 111, 290-304 Access: Access publication
Marketing Analytics Using Anonymized and Fragmented Tracking Data
Authors: Chinmay Kakatkar (LMU Munich)Martin Spann (LMU Munich) Published 2019 in: International Journal of Research in Marketing, 36(1), 117-136 Access: Access publication
Behavioral Biases in Marketing
Authors: Katharina Dowling (LMU Munich)Daniel Guhl (HU Berlin)Daniel Klapper (HU Berlin)Martin Spann (LMU Munich)Lucas Stich (LMU Munich)Narine Yegoryan (HU Berlin) Published 2019 in: Journal of the Academy of Marketing Science, published online Access: Access publication
Addressing Endogeneity in Aggregate Logit Models with Time-Varying Parameters for Optimal Retail-Pricing
Authors: Daniel Guhl (HU Berlin) Published 2019 in: European Journal of Operational Research, 277(2), 684-698 Access: Access publication
Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms
Authors: Martin Spann (LMU Munich) Robert Zeithammer (UCLA) Marco Bertini (ESADE) Ernan Haruvy (University of Texas at Dallas) Sandy D. Jap (Emory University) Oded Koenigsberg (London Business School) Vincent Mak (University of Cambridge) Peter Popkowski Leszczyc (University of Alberta) Bernd
Estimating Time-Varying Parameters in Brand Choice Models: A Semiparametric Approach
Authors: Daniel Guhl (HU Berlin) Bernhard Baumgartner (University of Osnabrück) Thomas Kneib (Georg-August-University Göttingen) Winfried Steiner (Clausthal University of Technology) Published 2018 in: International Journal of Research in Marketing, 35(3), 394-414 Access: Access publication
Pre-Release Consumer Buzz
Authors: Martin Spann (LMU Munich) Mark B. Houston (Texas Christian University) Ann-Kristin Kupfer (University of Muenster) Thorsten Hennig-Thurau (University of Muenster) Published 2018 in: Journal of the Academy of Marketing Science, 46 (2), 338–360 Access: Access publication
Understanding Differences in Segment-Specific Willigness-to-Pay for the Fair Trade Label
Authors: Daniel Guhl (HU Berlin) Friederike Paetz (Clausthal University of Technology) Published 2017 in: Marketing ZFP, 39 (4), 37-46 Access: Access publication
Pay What You Want as a Pricing Model for Open Access Publishing?
Authors: Martin Spann (University of Munich) Lucas Stich (University of Munich) Klaus M. Schmidt (University of Munich) Published 2017 in: Communications of the ACM, 60(11), 29-31 Access: Access publication