Project A05

The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment

Lea Fricke October 22, 2019October 22, 2019 Project A05, Publications, Uncategorized

Authors: Philipp Naegelein (Center for Digital Technology and Management)Martin Spann (LMU Munich)Dominik Molitor (Fordham University) Published 2019 in: Decision Support Systems, 121, 109-120 Access: Access publication

Mapping Market Structures for Large Retail Assortments

Lea Fricke October 22, 2019October 22, 2019 Project A05, Publications

Authors: Sebastian Gabel (HU Berlin)Daniel Guhl (HU Berlin)Daniel Klapper (HU Berlin) Published 2019 in: Journal of Marketing Research, 56(4), 557-580 Access: Access publication

Inferring Attribute Non-Attendance Using Eye Tracking in Choice-Based Conjoint Analysis

Lea Fricke October 22, 2019December 8, 2020 Project A05, Publications

Authors: Narine Yegoryan (HU Berlin)Daniel Guhl (HU Berlin)Daniel Klapper (HU Berlin) Published 2020 in: Journal of Business Research, 111, 290-304 Access: Access publication

Marketing Analytics Using Anonymized and Fragmented Tracking Data

Lea Fricke October 10, 2019 Project A05, Publications

Authors: Chinmay Kakatkar (LMU Munich)Martin Spann (LMU Munich) Published 2019 in: International Journal of Research in Marketing, 36(1), 117-136 Access: Access publication

Behavioral Biases in Marketing

Lara Martin September 19, 2019January 13, 2020 Project A05, Publications

Authors: Katharina Dowling (LMU Munich)Daniel Guhl (HU Berlin)Daniel Klapper (HU Berlin)Martin Spann (LMU Munich)Lucas Stich (LMU Munich)Narine Yegoryan (HU Berlin) Published 2019 in: Journal of the Academy of Marketing Science, published online Access: Access publication

Addressing Endogeneity in Aggregate Logit Models with Time-Varying Parameters for Optimal Retail-Pricing

Lara Martin April 18, 2019 Project A05

Authors: Daniel Guhl (HU Berlin) Published 2019 in: European Journal of Operational Research, 277(2), 684-698 Access: Access publication

Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms

Lea Fricke January 2, 2019 Project A05, Publications

Authors: Martin Spann (LMU Munich) Robert Zeithammer (UCLA) Marco Bertini (ESADE) Ernan Haruvy (University of Texas at Dallas) Sandy D. Jap (Emory University) Oded Koenigsberg (London Business School) Vincent Mak (University of Cambridge) Peter Popkowski Leszczyc (University of Alberta) Bernd

Estimating Time-Varying Parameters in Brand Choice Models: A Semiparametric Approach

Lea Fricke September 20, 2018September 20, 2018 Project A05, Publications

Authors: Daniel Guhl (HU Berlin) Bernhard Baumgartner (University of Osnabrück) Thomas Kneib (Georg-August-University Göttingen) Winfried Steiner (Clausthal University of Technology) Published 2018 in: International Journal of Research in Marketing, 35(3), 394-414 Access: Access publication

Pre-Release Consumer Buzz

Lea Fricke February 20, 2018 Project A05

Authors: Martin Spann (LMU Munich) Mark B. Houston (Texas Christian University) Ann-Kristin Kupfer (University of Muenster) Thorsten Hennig-Thurau (University of Muenster) Published 2018 in: Journal of the Academy of Marketing Science, 46 (2), 338–360 Access: Access publication

Understanding Differences in Segment-Specific Willigness-to-Pay for the Fair Trade Label

Lea Fricke January 30, 2018March 8, 2018 Project A05

Authors: Daniel Guhl (HU Berlin) Friederike Paetz (Clausthal University of Technology) Published 2017 in: Marketing ZFP, 39 (4), 37-46 Access: Access publication