When Reality Backfires: Product Evaluation Context and the Effectiveness of Augmented Reality in E-Commerce
Authors: Alexander Pfaff (LMU Munich)Martin Spann (LMU Munich) Published 2023 in: Psychology & Marketing 40 Access: Access publication
Collaborative Research Center TRR 190
Authors: Alexander Pfaff (LMU Munich)Martin Spann (LMU Munich) Published 2023 in: Psychology & Marketing 40 Access: Access publication
Authors: Maja Adena (WZB Berlin)Steffen Huck (WZB Berlin and UCL) Published 2022 in: Experimental Economics 25(5) Access: Access publication
Authors: Maja Adena (WZB Berlin)Rustamdjan Hakimov (University of Lausanne and WZB Berlin)Steffen Huck (WZB Berlin and UCL) Published 2023 in: Management Science Access: Access publication
Authors: Camila Back (LMU Munich)Stefan Morana (Saarland University)Martin Spann (LMU Munich) Published 2023 in: Journal of Behavioral and Experimental Economics 103 Access: Access publication
Authors: Maja Adena (WZB Berlin)Daniel Hamermesh (University of Texas at Austin)Michał Myck (Centre for Economic Analysis)Monika Oczkowska (Centre for Economic Analysis) Published 2023 in: Journal of Happiness Studies Access: Access publication
Authors: Sebastian Gabel (Erasmus University)Daniel Guhl (HU Berlin) Published 2022 in: Journal of Retailing 98 Access: Access publication
Authors: Maja Adena (WZB Berlin)Steffen Huck (WZB Berlin and UCL London) Published 2022 in: Journal of Economic Behavior & Organization 200 Access: Access publication
Authors: Stich, Lucas (LMU Munich)Spann, Martin (LMU Munich)Schmidt, Klaus M. (LMU Munich) Published 2022 in: Journal of Economic Behavior & Organization Access: Access publication
Authors: Maja Adena (WZB Berlin)Julian Harke (WZB Berlin) Published 2022 in: Experimental Economics Access: Access publication
Authors: Katharina Dowling (LMU Munich) Lucas Stich (LMU Munich)Martin Spann (LMU Munich) Published 2021 in: Review of Managerial Science, forthcoming Access: Access publication