Behavioral Biases in Marketing

Lara Martin September 19, 2019January 13, 2020 Project A05, Publications

Authors:

Katharina Dowling (LMU Munich)
Daniel Guhl (HU Berlin)
Daniel Klapper (HU Berlin)
Martin Spann (LMU Munich)
Lucas Stich (LMU Munich)
Narine Yegoryan (HU Berlin)

Published 2019 in:

Journal of the Academy of Marketing Science, published online

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Behavioral Biases in Marketing

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