Mapping Market Structures for Large Retail Assortments

Lea Fricke October 22, 2019October 22, 2019 Project A05, Publications

Authors:

Sebastian Gabel (HU Berlin)
Daniel Guhl (HU Berlin)
Daniel Klapper (HU Berlin)

Published 2019 in:

Journal of Marketing Research, 56(4), 557-580

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Mapping Market Structures for Large Retail Assortments

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