Estimating Time-Varying Parameters in Brand Choice Models: A Semiparametric Approach

Authors:

Daniel Guhl (HU Berlin)
Bernhard Baumgartner (University of Osnabrück)
Thomas Kneib (Georg-August-University Göttingen)
Winfried Steiner (Clausthal University of Technology)

Published 2018 in:

International Journal of Research in Marketing, 35(3), 394-414

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