Project A05

Understanding Differences in Segment-Specific Willigness-to-Pay for the Fair Trade Label

Lea Fricke January 30, 2018March 8, 2018 Project A05

Authors: Daniel Guhl (HU Berlin) Friederike Paetz (Clausthal University of Technology) Published 2017 in: Marketing ZFP, 39 (4), 37-46 Access: Access publication

Pay What You Want as a Pricing Model for Open Access Publishing?

Lara Martin October 30, 2017February 28, 2018 Project A05, Project B01

Authors: Martin Spann (University of Munich) Lucas Stich (University of Munich) Klaus M. Schmidt (University of Munich) Published 2017 in: Communications of the ACM, 60(11), 29-31 Access: Access publication

Multinomial Logit Models in Marketing – From Fundamentals to State-of-the-Art

Lea Fricke October 11, 2017October 11, 2017 Project A05, Uncategorized

Authors: Daniel Guhl (HU Berlin) Ossama Elshiewy (University of Goettingen) Yasemin Boztug (University of Goettingen) Published 2017 in: Marketing ZFP – Journal of Research and Management, 39(3), 32-49 Access: Access publication

Super Bowl Ads

Lea Fricke October 11, 2017October 11, 2017 Project A05

Authors: Daniel Klapper (HU Berlin) Wesley Hartmann (Stanford University) Published 2017 in: Marketing Science, 1-19 Access: Access publication

Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?

Elke Asen April 24, 2017 Project A05, Project B01

Authors: Florentin Krämer (University of Munich) Klaus M. Schmidt (University of Munich) Martin Spann (University of Munich) Lucas Stich (University of Munich) Published 2017 in: Journal of Economic Behavior & Organization, 136, 125-140 Access: Access publication