Authors:
Daniel Guhl (HU Berlin)
Ossama Elshiewy (University of Goettingen)
Yasemin Boztug (University of Goettingen)
Published 2017 in:
Marketing ZFP – Journal of Research and Management, 39(3), 32-49
Access:
Multinomial Logit Models in Marketing – From Fundamentals to State-of-the-Art