Publications

Crossing Incentive Alignment and Adaptive Designs in Choice‐based Conjoint: A Fruitful Endeavor

Authors: Verena Sablotny-Wackershauser (Otto von Guericke University Magdeburg)Marcel Lichters (Otto von Guericke University Magdeburg)Daniel Guhl (HU Berlin)Paul Bengart (Otto von Guericke University Magdeburg)Bodo Vogt (Otto von Guericke University Magdeburg) Published 2024 in: Journal of the Academy of Marketing Science Access: