April 26, 2022
COVID-19 and Pro-Sociality: How Do Donors Respond to Local Pandemic Severity, Increased Salience, and Media Coverage?
Authors:
Maja Adena (WZB Berlin)Julian Harke (WZB Berlin)
Published 2022 in:
Experimental EconomicsAccess:
Access publicationJanuary 4, 2021
An Experimental Analysis of Overconfidence in Tariff Choice
Authors:
Katharina Dowling (LMU Munich)
Lucas Stich (LMU Munich)
Martin Spann (LMU Munich)
Published 2021 in:
Review of Managerial Science, forthcoming
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October 19, 2020
The Existence and Persistence of the Pay-per-use Bias in Car Sharing Services
Authors:
Katharina Dowling (LMU Munich)
Puneet Manchanda (University of Michigan)
Martin Spann (LMU Munich)
Published 2021 in:
International Journal of Research in Marketing 38(2), 329-342
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September 30, 2020
Dynamische Preisgestaltung in der digitalisierten Welt
Authors:
Martin Spann (LMU Munich)
Bernd Skiera (Goethe University Frankfurt)
Published 2020 in:
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 72(3), 321–342
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June 24, 2020
The Moderating Effect of Fuel Prices on the Market Value of Fuel Economy, Driving Intensity, and Co2 Emissions
Authors:
Vlada Pleshcheva (HU Berlin)
Daniel Klapper (HU Berlin)
Published 2020 in:
Marketing ZFP, 42 (1), 48-66
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October 22, 2019
The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment
Authors:
Philipp Naegelein (Center for Digital Technology and Management)
Martin Spann (LMU Munich)
Dominik Molitor (Fordham University)
Published 2019 in:
Decision Support Systems, 121, 109-120
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October 22, 2019
Mapping Market Structures for Large Retail Assortments
Authors:
Sebastian Gabel (HU Berlin)
Daniel Guhl (HU Berlin)
Daniel Klapper (HU Berlin)
Published 2019 in:
Journal of Marketing Research, 56(4), 557-580
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October 22, 2019
Inferring Attribute Non-Attendance Using Eye Tracking in Choice-Based Conjoint Analysis
Authors:
Narine Yegoryan (HU Berlin)
Daniel Guhl (HU Berlin)
Daniel Klapper (HU Berlin)
Published 2020 in:
Journal of Business Research, 111, 290-304
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October 10, 2019
Marketing Analytics Using Anonymized and Fragmented Tracking Data
Authors:
Chinmay Kakatkar (LMU Munich)
Martin Spann (LMU Munich)
Published 2019 in:
International Journal of Research in Marketing, 36(1), 117-136
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September 19, 2019
Behavioral Biases in Marketing
Authors:
Katharina Dowling (LMU Munich)
Daniel Guhl (HU Berlin)
Daniel Klapper (HU Berlin)
Martin Spann (LMU Munich)
Lucas Stich (LMU Munich)
Narine Yegoryan (HU Berlin)
Published 2019 in:
Journal of the Academy of Marketing Science, published online