A05
Consumer Decisions on Durable Products
Publications

October 22, 2019

The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment

Authors:

Philipp Naegelein (Center for Digital Technology and Management)
Martin Spann (LMU Munich)
Dominik Molitor (Fordham University)

Published 2019 in:

Decision Support Systems, 121, 109-120

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October 22, 2019

Mapping Market Structures for Large Retail Assortments

Authors:

Sebastian Gabel (HU Berlin)
Daniel Guhl (HU Berlin)
Daniel Klapper (HU Berlin)

Published 2019 in:

Journal of Marketing Research, 56(4), 557-580

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October 22, 2019

Inferring Attribute Non-Attendance Using Eye Tracking in Choice-Based Conjoint Analysis

Authors:

Narine Yegoryan (HU Berlin)
Daniel Guhl (HU Berlin)
Daniel Klapper (HU Berlin)

Published 2019 in:

Journal of Business Research, forthcoming

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October 10, 2019

Marketing Analytics Using Anonymized and Fragmented Tracking Data

Authors:

Chinmay Kakatkar (LMU Munich)
Martin Spann (LMU Munich)

Published 2019 in:

International Journal of Research in Marketing, 36(1), 117-136

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September 19, 2019

Behavioral Biases in Marketing

Authors:

Katharina Dowling (LMU Munich)
Daniel Guhl (HU Berlin)
Daniel Klapper (HU Berlin)
Martin Spann (LMU Munich)
Lucas Stich (LMU Munich)
Narine Yegoryan (HU Berlin)

Published 2019 in:

Journal of the Academy of Marketing Science, forthcoming

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April 18, 2019

Addressing Endogeneity in Aggregate Logit Models with Time-Varying Parameters for Optimal Retail-Pricing

Authors:
Daniel Guhl (HU Berlin)
Published 2019 in:
European Journal of Operational Research, 277(2), 684-698
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January 2, 2019

Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms

Authors:
Martin Spann (LMU Munich)
Robert Zeithammer (UCLA)
Marco Bertini (ESADE)
Ernan Haruvy (University of Texas at Dallas)
Sandy D. Jap (Emory University)
Oded Koenigsberg (London Business School)
Vincent Mak (University of Cambridge)
Peter Popkowski Leszczyc (University of Alberta)
Bernd Skiera (Goethe University Frankfurt)
Manoj Thomas (Cornell University)
Published 2018 in:

Customer Needs and Solutions, 5(1-2), 121-136

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September 20, 2018

Estimating Time-Varying Parameters in Brand Choice Models: A Semiparametric Approach

Authors:
Daniel Guhl (HU Berlin)
Bernhard Baumgartner (University of Osnabrück)
Thomas Kneib (Georg-August-University Göttingen)
Winfried Steiner (Clausthal University of Technology)
Published 2018 in:

International Journal of Research in Marketing, 35(3), 394-414

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February 20, 2018

Pre-Release Consumer Buzz

Authors:
Martin Spann (LMU Munich)
Mark B. Houston (Texas Christian University)
Ann-Kristin Kupfer (University of Muenster)
Thorsten Hennig-Thurau (University of Muenster)
Published 2018 in:

Journal of the Academy of Marketing Science, 46 (2), 338–360

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January 30, 2018

Understanding Differences in Segment-Specific Willigness-to-Pay for the Fair Trade Label

Authors:
Daniel Guhl (HU Berlin)
Friederike Paetz (Clausthal University of Technology)
Published 2017 in:

Marketing ZFP, 39 (4), 37-46

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