A05
Consumer Decisions on Durable Products
Publications

ddd

September 26, 2022

Comparing the Effectiveness of Rewards and Individually Targeted Coupons in Loyalty Programs

Authors:
Sebastian Gabel (Erasmus University)
Daniel Guhl (HU Berlin)
Published 2022 in:
Journal of Retailing 98
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July 28, 2022

Personalised Fundraising: A Field Experiment on Threshold Matching of Donations

Authors:
Maja Adena (WZB Berlin)
Steffen Huck (WZB Berlin and UCL London)
Published 2022 in:
Journal of Economic Behavior & Organization 200
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June 20, 2022

Paying for Open Access

Authors:
Stich, Lucas (LMU Munich)
Spann, Martin (LMU Munich)
Schmidt, Klaus M. (LMU Munich)
 Published 2022 in:
Journal of Economic Behavior & Organization
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April 26, 2022

COVID-19 and Pro-Sociality: How Do Donors Respond to Local Pandemic Severity, Increased Salience, and Media Coverage?

Authors:
Maja Adena (WZB Berlin)
Julian Harke (WZB Berlin)
Published 2022 in:
Experimental Economics
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January 4, 2021

An Experimental Analysis of Overconfidence in Tariff Choice

Authors:

Katharina Dowling (LMU Munich)
Lucas Stich (LMU Munich)
Martin Spann (LMU Munich)

Published 2021 in:

Review of Managerial Science, forthcoming

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October 19, 2020

The Existence and Persistence of the Pay-per-use Bias in Car Sharing Services

Authors:

Katharina Dowling (LMU Munich)
Puneet Manchanda (University of Michigan)
Martin Spann (LMU Munich)

Published 2021 in:

International Journal of Research in Marketing 38(2), 329-342

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September 30, 2020

Dynamische Preisgestaltung in der digitalisierten Welt

Authors:

Martin Spann (LMU Munich)
Bernd Skiera (Goethe University Frankfurt)

Published 2020 in:

Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 72(3), 321–342

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June 24, 2020

The Moderating Effect of Fuel Prices on the Market Value of Fuel Economy, Driving Intensity, and Co2 Emissions

Authors:

Vlada Pleshcheva (HU Berlin)
Daniel Klapper (HU Berlin)

Published 2020 in:

Marketing ZFP, 42 (1), 48-66

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October 22, 2019

The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment

Authors:

Philipp Naegelein (Center for Digital Technology and Management)
Martin Spann (LMU Munich)
Dominik Molitor (Fordham University)

Published 2019 in:

Decision Support Systems, 121, 109-120

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October 22, 2019

Mapping Market Structures for Large Retail Assortments

Authors:

Sebastian Gabel (HU Berlin)
Daniel Guhl (HU Berlin)
Daniel Klapper (HU Berlin)

Published 2019 in:

Journal of Marketing Research, 56(4), 557-580

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