April 9, 2024
Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube
Authors:
Nils Wlömert (WU Wien)Dominik Papies (University Tübingen)
Michel Clement (University Hamburg)
Martin Spann (LMU Munich)
Published 2024 in:
Marketing Science 43(1)Access:
Access publicationApril 9, 2024
Crossing Incentive Alignment and Adaptive Designs in Choice‐based Conjoint: A Fruitful Endeavor
Authors:
Verena Sablotny-Wackershauser (Otto von Guericke University Magdeburg)Marcel Lichters (Otto von Guericke University Magdeburg)
Daniel Guhl (HU Berlin)
Paul Bengart (Otto von Guericke University Magdeburg)
Bodo Vogt (Otto von Guericke University Magdeburg)
Published 2024 in:
Journal of the Academy of Marketing ScienceAccess:
Access publicationJuly 25, 2023
When Reality Backfires: Product Evaluation Context and the Effectiveness of Augmented Reality in E-Commerce
Authors:
Alexander Pfaff (LMU Munich)Martin Spann (LMU Munich)
Published 2023 in:
Psychology & Marketing 40Access:
Access publicationMarch 27, 2023
Voluntary “Donations” Versus Reward-Oriented “Contributions”: Two Experiments on Framing in Funding Mechanisms
Authors:
Maja Adena (WZB Berlin)Steffen Huck (WZB Berlin and UCL)
Published 2022 in:
Experimental Economics 25(5)Access:
Access publicationFebruary 23, 2023
Charitable Giving by the Poor: A Field Experiment in Kyrgyzstan
Authors:
Maja Adena (WZB Berlin)Rustamdjan Hakimov (University of Lausanne and WZB Berlin)
Steffen Huck (WZB Berlin and UCL)
Published 2023 in:
Management ScienceAccess:
Access publicationJanuary 30, 2023
When Do Robo-Advisors Make Us Better Investors? The Impact of Social Design Elements on Investor Behavior
Authors:
Camila Back (LMU Munich)Stefan Morana (Saarland University)
Martin Spann (LMU Munich)
Published 2023 in:
Journal of Behavioral and Experimental Economics 103Access:
Access publicationJanuary 27, 2023
Home Alone: Widows’ Well-Being and Time
Authors:
Maja Adena (WZB Berlin)Daniel Hamermesh (University of Texas at Austin)
Michał Myck (Centre for Economic Analysis)
Monika Oczkowska (Centre for Economic Analysis)
Published 2023 in:
Journal of Happiness StudiesAccess:
Access publicationSeptember 26, 2022
Comparing the Effectiveness of Rewards and Individually Targeted Coupons in Loyalty Programs
Authors:
Sebastian Gabel (Erasmus University)Daniel Guhl (HU Berlin)
Published 2022 in:
Journal of Retailing 98Access:
Access publicationJuly 28, 2022
Personalised Fundraising: A Field Experiment on Threshold Matching of Donations
Authors:
Maja Adena (WZB Berlin)Steffen Huck (WZB Berlin and UCL London)
Published 2022 in:
Journal of Economic Behavior & Organization 200Access:
Access publicationJune 20, 2022
Paying for Open Access
Authors:
Stich, Lucas (LMU Munich)Spann, Martin (LMU Munich)
Schmidt, Klaus M. (LMU Munich)