A05
Transparency and Product Choice in Digital Environments
Publications

September 27, 2026

How Information-Use Transparency Affects the Effectiveness of Location Targeting: When Privacy Disclosures Help and When They Backfire

Authors:
Johanna Verenkotte (LMU Munich)
Martin Spann (LMU Munich)
Published 2026 in:
Journal of Advertising Research
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Juni 14, 2026

Motivating Crowdworkers with Nonmonetary Incentives and Payment Framing—Evidence from a Large-Scale Experiment

Authors:
Maja Adena (WZB Berlin)
Patrycja Janowska-Widomska (University of Warsaw)
Julian Harke (WZB Berlin)
Published 2026 in:
Journal of Behavioral and Experimental Economics 123
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Mai 4, 2026

Gratitude in Fundraising: Do ‘Thank You in Advance’ and Handwritten Thank-You Notes Impact Fundraising Success?

Authors:
Maja Adena (WZB Berlin and TU Berlin)
Steffen Huck (WZB Berlin)
Levent Neyse (WZB Berlin and DIW Berlin)
Published 2025 in:
Experimental Economics 28(4) (Pages 900-909)
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März 28, 2025

Substitution Patterns and Price Response for Plant-Based Meat Alternatives

Authors:
Steffen Jahn (Martin Luther University Halle-Wittenberg)
Daniel Guhl (Humboldt University Berlin)
Ainslee Erhard (University of Göttingen)
Published 2024 in:
Proceedings of the National Academy of Sciences (PNAS) 121/50
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Januar 29, 2025

Transaction-Level Wage Transparency: How Fair Wage Disclosure Affects Consumer Preferences

Authors:
Martin Spann (LMU Munich)
Lucas Stich (University of Würzburg)
Christoph Ungemach (TU Munich)
Christoph Fuchs (Univeristy of Vienna)
Ignazio Ziano (ifo Institute)
Birga M. Schumpe (University of Amsterdam)
Published 2025 in:
International Journal of Research in Marketing
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September 19, 2024

Does Online Fundraising Increase Charitable Giving? A Nationwide Field Experiment on Facebook

Authors:
Maja Adena (WZB Berlin)
Anselm Hager (HU Berlin)
Published 2024 in:
Management Science
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Juni 26, 2024

Support for a Right-Wing Populist Party and Subjective Well-Being: Experimental and Survey Evidence from Germany

Authors:
Maja Adena (WZB Berlin)
Steffen Huck (WZB Berlin and UCL)
Published 2024 in:
PLoS ONE
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Juni 12, 2024

The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment

Authors:
Martin Spann (LMU Munich)
Sebastian Gabel (Erasmus University Rotterdam)
Dominik Molitor (Fordham University)
Published 2024 in:
Marketing Science
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April 9, 2024

Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube

Authors:
Nils Wlömert (WU Wien)
Dominik Papies (University Tübingen)
Michel Clement (University Hamburg)
Martin Spann (LMU Munich)
Published 2024 in:
Marketing Science 43(1)
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April 9, 2024

Crossing Incentive Alignment and Adaptive Designs in Choice‐based Conjoint: A Fruitful Endeavor

Authors:
Verena Sablotny-Wackershauser (Otto von Guericke University Magdeburg)
Marcel Lichters (Otto von Guericke University Magdeburg)
Daniel Guhl (HU Berlin)
Paul Bengart (Otto von Guericke University Magdeburg)
Bodo Vogt (Otto von Guericke University Magdeburg)
Published 2024 in:
Journal of the Academy of Marketing Science
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