April 18, 2019
Addressing Endogeneity in Aggregate Logit Models with Time-Varying Parameters for Optimal Retail-Pricing
Authors:
Daniel Guhl (HU Berlin)Published 2019 in:
European Journal of Operational Research, 277(2), 684-698Access:
January 2, 2019
Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms
Authors:
Martin Spann (LMU Munich)Robert Zeithammer (UCLA)
Marco Bertini (ESADE)
Ernan Haruvy (University of Texas at Dallas)
Sandy D. Jap (Emory University)
Oded Koenigsberg (London Business School)
Vincent Mak (University of Cambridge)
Peter Popkowski Leszczyc (University of Alberta)
Bernd Skiera (Goethe University Frankfurt)
Manoj Thomas (Cornell University)
Published 2018 in:
Customer Needs and Solutions, 5(1-2), 121-136
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September 20, 2018
Estimating Time-Varying Parameters in Brand Choice Models: A Semiparametric Approach
Authors:
Daniel Guhl (HU Berlin)Bernhard Baumgartner (University of Osnabrück)
Thomas Kneib (Georg-August-University Göttingen)
Winfried Steiner (Clausthal University of Technology)
Published 2018 in:
International Journal of Research in Marketing, 35(3), 394-414
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February 20, 2018
Pre-Release Consumer Buzz
Authors:
Martin Spann (LMU Munich)Mark B. Houston (Texas Christian University)
Ann-Kristin Kupfer (University of Muenster)
Thorsten Hennig-Thurau (University of Muenster)
Published 2018 in:
Journal of the Academy of Marketing Science, 46 (2), 338–360
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January 30, 2018
Understanding Differences in Segment-Specific Willigness-to-Pay for the Fair Trade Label
Authors:
Daniel Guhl (HU Berlin)Friederike Paetz (Clausthal University of Technology)
Published 2017 in:
Marketing ZFP, 39 (4), 37-46
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October 30, 2017
Pay What You Want as a Pricing Model for Open Access Publishing?
Authors:
Martin Spann (University of Munich)Lucas Stich (University of Munich)
Klaus M. Schmidt (University of Munich)
Published 2017 in:
Communications of the ACM, 60(11), 29-31
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October 11, 2017
Multinomial Logit Models in Marketing – From Fundamentals to State-of-the-Art
Authors:
Daniel Guhl (HU Berlin)Ossama Elshiewy (University of Goettingen)
Yasemin Boztug (University of Goettingen)
Published 2017 in:
Marketing ZFP – Journal of Research and Management, 39(3), 32-49
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October 11, 2017
Super Bowl Ads
Authors:
Daniel Klapper (HU Berlin)Wesley Hartmann (Stanford University)
Published 2017 in:
Marketing Science, 1-19
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April 24, 2017
Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?
Authors:
Florentin Krämer (University of Munich)Klaus M. Schmidt (University of Munich)
Martin Spann (University of Munich)
Lucas Stich (University of Munich)
Published 2017 in:
Journal of Economic Behavior & Organization, 136, 125-140