Multinomial Logit Models in Marketing – From Fundamentals to State-of-the-Art

Authors:

Daniel Guhl (HU Berlin)

Ossama Elshiewy (University of Goettingen)
Yasemin Boztug (University of Goettingen)

Published 2017 in:

Marketing ZFP – Journal of Research and Management, 39(3), 32-49

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