October 11, 2017
Super Bowl Ads
Authors:
Daniel Klapper (HU Berlin)Wesley Hartmann (Stanford University)
Published 2017 in:
Marketing Science, 1-19
Access:
April 24, 2017
Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?
Authors:
Florentin Krämer (University of Munich)Klaus M. Schmidt (University of Munich)
Martin Spann (University of Munich)
Lucas Stich (University of Munich)
Published 2017 in:
Journal of Economic Behavior & Organization, 136, 125-140