October 11, 2017
Multinomial Logit Models in Marketing – From Fundamentals to State-of-the-Art
Authors:
Daniel Guhl (HU Berlin)Ossama Elshiewy (University of Goettingen)
Yasemin Boztug (University of Goettingen)
Published 2017 in:
Marketing ZFP – Journal of Research and Management, 39(3), 32-49
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October 11, 2017
Super Bowl Ads
Authors:
Daniel Klapper (HU Berlin)Wesley Hartmann (Stanford University)
Published 2017 in:
Marketing Science, 1-19
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April 24, 2017
Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?
Authors:
Florentin Krämer (University of Munich)Klaus M. Schmidt (University of Munich)
Martin Spann (University of Munich)
Lucas Stich (University of Munich)
Published 2017 in:
Journal of Economic Behavior & Organization, 136, 125-140