Super Bowl Ads
Authors: Daniel Klapper (HU Berlin) Wesley Hartmann (Stanford University) Published 2017 in: Marketing Science, 1-19 Access: Access publication
Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?
Authors: Florentin Krämer (University of Munich) Klaus M. Schmidt (University of Munich) Martin Spann (University of Munich) Lucas Stich (University of Munich) Published 2017 in: Journal of Economic Behavior & Organization, 136, 125-140 Access: Access publication