Comparing the Effectiveness of Rewards and Individually Targeted Coupons in Loyalty Programs
Authors: Sebastian Gabel (Erasmus University)Daniel Guhl (HU Berlin) Published 2022 in: Journal of Retailing 98 Access: Access publication
Personalised Fundraising: A Field Experiment on Threshold Matching of Donations
Authors: Maja Adena (WZB Berlin)Steffen Huck (WZB Berlin and UCL London) Published 2022 in: Journal of Economic Behavior & Organization 200 Access: Access publication
Paying for Open Access
Authors: Stich, Lucas (LMU Munich)Spann, Martin (LMU Munich)Schmidt, Klaus M. (LMU Munich) Published 2022 in: Journal of Economic Behavior & Organization Access: Access publication
COVID-19 and Pro-Sociality: How Do Donors Respond to Local Pandemic Severity, Increased Salience, and Media Coverage?
Authors: Maja Adena (WZB Berlin)Julian Harke (WZB Berlin) Published 2022 in: Experimental Economics Access: Access publication
An Experimental Analysis of Overconfidence in Tariff Choice
Authors: Katharina Dowling (LMU Munich) Lucas Stich (LMU Munich)Martin Spann (LMU Munich) Published 2021 in: Review of Managerial Science, forthcoming Access: Access publication
The Existence and Persistence of the Pay-per-use Bias in Car Sharing Services
Authors: Katharina Dowling (LMU Munich)Puneet Manchanda (University of Michigan)Martin Spann (LMU Munich) Published 2021 in: International Journal of Research in Marketing 38(2), 329-342 Access: Access publication
Dynamische Preisgestaltung in der digitalisierten Welt
Authors: Martin Spann (LMU Munich)Bernd Skiera (Goethe University Frankfurt) Published 2020 in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 72(3), 321–342 Access: Access publication
The Moderating Effect of Fuel Prices on the Market Value of Fuel Economy, Driving Intensity, and Co2 Emissions
Authors: Vlada Pleshcheva (HU Berlin)Daniel Klapper (HU Berlin) Published 2020 in: Marketing ZFP, 42 (1), 48-66 Access: Access publication
The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment
Authors: Philipp Naegelein (Center for Digital Technology and Management)Martin Spann (LMU Munich)Dominik Molitor (Fordham University) Published 2019 in: Decision Support Systems, 121, 109-120 Access: Access publication
Mapping Market Structures for Large Retail Assortments
Authors: Sebastian Gabel (HU Berlin)Daniel Guhl (HU Berlin)Daniel Klapper (HU Berlin) Published 2019 in: Journal of Marketing Research, 56(4), 557-580 Access: Access publication