Estimating Time-Varying Parameters in Brand Choice Models: A Semiparametric Approach
Authors: Daniel Guhl (HU Berlin) Bernhard Baumgartner (University of Osnabrück) Thomas Kneib (Georg-August-University Göttingen) Winfried Steiner (Clausthal University of Technology) Published 2018 in: International Journal of Research in Marketing, 35(3), 394-414 Access: Access publication