Authors:
Nils Wlömert (WU Wien)
Dominik Papies (University Tübingen)
Michel Clement (University Hamburg)
Martin Spann (LMU Munich)
Published 2024 in:
Marketing Science 43(1)
Access:
Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube