Crossing Incentive Alignment and Adaptive Designs in Choice‐based Conjoint: A Fruitful Endeavor

Antonia Gipp April 9, 2024 Project A05, Project area A, Publications

Authors:

Verena Sablotny-Wackershauser (Otto von Guericke University Magdeburg)
Marcel Lichters (Otto von Guericke University Magdeburg)
Daniel Guhl (HU Berlin)
Paul Bengart (Otto von Guericke University Magdeburg)
Bodo Vogt (Otto von Guericke University Magdeburg)

Published 2024 in:

Journal of the Academy of Marketing Science

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Crossing Incentive Alignment and Adaptive Designs in Choice‐based Conjoint: A Fruitful Endeavor

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