Spann, Martin (University of Munich)
Stich, Lucas (University of Munich)
Schmidt, Klaus M. (University of Munich)
We analyze ‘Pay What You Want’ as a business model for Open Access publishing by discussing motives leading authors to make voluntary contributions, potential benefits for publishers and present results from a field experiment at one publisher. Data from the field experiment indicate authors’ willingness to voluntarily contribute.
gold open access; article processing charges; customer-driven pricing; voluntary contributions; field experiment
M31; D03; L11